Several years ago, I had the honour of working with UNICEF Canada to develop sponsorship properties for it's then new Trick or Treat for UNICEF program. I will never forget having our first client meeting where I learned for the first time that they were ending their Halloween coin collection program. To many Canadians (and [...]
Real sponsorship (versus charitable giving presented as sponsorship) is a marketing partnership. Most companies and organizations fund sponsorship from marketing budgets and must evaluate sponsorship against other promotional opportunities. There are six reasons that companies will choose to support your organization with these type of partnership. If you understand their potential motivations, you can be [...]
One of the techniques I use as a fundraising professional is to ask potential donors what they like and dislike about the way charities conduct their appeals. My thinking is I can tailor my approach with particular donors if they tell what that approach should be. One of the responses I hear a lot is [...]
Welcome to the future home of the Pitcher Group Journal on Fundraising and Social Media. We already have a number of blog posts planned and lots of content to add. Stay tuned!
