Game Mechanics Can Change the World
For years, charities have been providing incentives to donors. My first recollection of this was the boy scout apple. Next came the $60 This Old House coffee cup on PBS television. More recently, pledge-based events like runs and walks have offered t-shirts, jackets and even things like televisions if individuals achieve particular fundraising targets. Meanwhile, organizations with membership programs, such …
Crowdsourcing & Gamifying Charity
If you could change someone’s life by lending them $25 would you do it? What if someone else was working with the borrower to make sure you got repaid? What if that $25 not only helped the recipient, but helped her send her children to school? Well that’s the opportunity you have with people like Jessica. Jessica is an …
Peer Fundraising is on the Rise
Several years ago, I had the honour of working with UNICEF Canada to develop sponsorship properties for it’s then new Trick or Treat for UNICEF program. I will never forget having our first client meeting where I learned for the first time that they were ending their Halloween coin collection program. To many Canadians (and Americans), the decades old little …