Game Mechanics Can Change the World
For years, charities have been providing incentives to donors. My first recollection of this was the boy scout apple. Next came the $60 This Old House coffee cup on PBS television. More recently, pledge-based events like runs and walks have offered t-shirts, jackets and even things like televisions if individuals achieve particular fundraising targets. Meanwhile, organizations with membership programs, such …
Crowdsourcing & Gamifying Charity
If you could change someone’s life by lending them $25 would you do it? What if someone else was working with the borrower to make sure you got repaid? What if that $25 not only helped the recipient, but helped her send her children to school? Well that’s the opportunity you have with people like Jessica. Jessica is an …
Peer Fundraising is on the Rise
Several years ago, I had the honour of working with UNICEF Canada to develop sponsorship properties for it’s then new Trick or Treat for UNICEF program. I will never forget having our first client meeting where I learned for the first time that they were ending their Halloween coin collection program. To many Canadians (and Americans), the decades old little …
Reasons Donors Give Away Their Money
The reasons that donors give can be broadly classified into five motivations each of which drives people to varying degrees. These are as follows: Impact Appreciation Mission Recognition Benefit Blog Post to Come {EAV_BLOG_VER:cd9bf7b8dc333107}
Why Companies Will Sponsor You
Real sponsorship (versus charitable giving presented as sponsorship) is a marketing partnership. Most companies and organizations fund sponsorship from marketing budgets and must evaluate sponsorship against other promotional opportunities. There are six reasons that companies will choose to support your organization with these type of partnership. If you understand their potential motivations, you can be more successful with your proposals. …
Donor Opportunities and Social Media
One of the techniques I use as a fundraising professional is to ask potential donors what they like and dislike about the way charities conduct their appeals. My thinking is I can tailor my approach with particular donors if they tell what that approach should be. One of the responses I hear a lot is that donors find it a …
