Your Cause as Investment Opportunity
Whether you use brochures, videos, personalized proposals, telemarketing scripts, solicitations letters, newsletters, social media or all of the above, potential donors and sponsors to your cause typically want to know specific information about you before contributing. Donations and sponsorships are investments. Unlike investing in stocks or other financial vehicles, investing in your cause is meant to generate a positive return for society and/or a promotional return for the contributor. Despite these differences, the key to successfully securing funds from both sets of investors rests, in large part, on answering two overarching questions:
- What level of value will you provide thanks to the investment?
- Why is your organization and project the one to deliver that value?