After the Deal
Raising money is hard, but in some ways, your work is just beginning when you receive a sponsorship or donation. There’s an old fundraising adage that your best prospects are your current contributors, but that is only true if you foster relationships with them. Our After the Deal workshop can focus on sponsorship or charitable fundraising or both. It shows you all the science and arts of good stewardship. You will learn about gift agreements and sponsorship contracts. We will cover donor recognition and sponsorship benefits. You will learn how to exceed expectations and develop a reputation as a great organization to support. Sessions can be one to four hours depending on your needs.
Fundraising for Non-Profit Executives and Volunteers
CEOs (or Executive Directors), VPs Finance, Board Members and Volunteers can all benefit from better understanding how sponsorship and major gift fundraising works. This fundraising for non-fundraisers workshop is designed to help you, the development professional. We teach your colleagues about the expectations of sponsors and donors. We cover the resources needed for fundraising success. We show them on how to work with you as a team to grow your fundraising results. We even discuss how to best evaluate your performance so that you are probably rewarded and supported. This training can be structured for sessions lasting from one hour to a full day.
Leveraging the Internet for Fundraising
Today, there is much more to online fundraising than just having a donate button and form on your website. User-generated fundraising pages, call-to-action conversion strategies, landing pages, search optimization, project-based reporting have created exponential growth rates in online fundraising. This workshop will show you how to implement cutting-edge online fundraising strategies for your organization, and raise more money. The program can be structured for one to four hour sessions.
Write a Major Proposal in a Day
We have all attended a great workshop, been motivated to put our new knowledge to work, only to get caught back in the grind at work or stuck not knowing where to start. With the Pitcher Group’s Proposal in a Day workshop, we help you craft the first draft of an actual fundraising proposal you can present to a real prospect. We cover everything from fundraising strategies, to writing techniques to design considerations. This session is designed to be conducted over an entire day, but can be adapted to a half-day format.
Pricing Your Properties
Many organizations raising money do not know how to price their charitable and sponsorship opportunities. There is a way to do this without counting each eyeball for your programs by looking at ten different value factors. For those needing more documented pricing, a formal valuation process can be followed. This session covers both approaches. Session options are available anywhere from one hour to a full day.
Grow Your Numbers with Data: Fundraising Research, Data and Evaluation
Your best prospects come from people your organizations already knows. However, every fundraising professional reaches a point where they need to identify and connect with new prospects. This workshop will show you how to identify individuals, community organizations and companies with a potential interest in your projects. Session options are available from two to four hours.
Leveraging: How to Make Your Opportunities More Valuable Before Your Begin Pitching
Leveraging is about strategies that put your organization and your projects in front of more people whether face-to-face or via marketing efforts. A common way of doing this is to recruit a media partner such as a newspaper. However, too many organizations do not know how to properly leverage a media partner. Furthermore, there are innovative strategies such as attending popular festivals that organizations never consider at all. This workshop shows you how to identify five types of leveraging opportunities, and to maximize your fundraising potential with each. The session can run from one hour to a full day.
Guerilla and Digital Marketing to Sponsorship Success
Many organizations have limited marketing resources for providing exposure opportunities to sponsors. Fortunately, new digital marketing strategies make creating exciting promotional initiatives easier than ever. Meanwhile, innovative grassroots marketing can dramatically increase the appeal of partnering with you. This workshop shows you how to create money boosting promotions for you sponsorships with limited funds and time. Even those from large organization can benefit as we discuss ideas you can implement on your own without being beholden to your in-house marketing department to make things happen.