Are You Ready for Sponsorship Fundraising?
Both charitable and sponsorship fundraising are about presenting your cause to prospective contributors. That said, successful sponsorship fundraising has its own unique requirements. To be successful, you and your organization have to adopt a sponsorship culture. Experience shows you may not be ready to take the leap. To know if you are truly ready, you need a Sponsorship Gut Check.
If you are not there yet, developing a high-performing sponsorship culture in your organization can be challenging. This is especially true given that both the corporate and charitable sectors are all over the map regarding what they consider sponsorship to be. You can have a successful program you call sponsorship even if you stick to charitable fundraising strategy. However, if you are not taking advantage of advanced sponsorship tactics, you are almost certainly leaving significant money on the table.
Even if you understand what fundraising should be, it doesn’t mean the staff, volunteers and other stakeholders of your organization ‘get it’. If your colleagues resist good sponsorship principles, your corporate partnership opportunities will also underperform.
The Sponsorship Gut Check will lay the foundation for you to be a sponsorship high achiever with strategies to get you ready and your organization onboard.
Summary of What You Will Learn
In Sponsorship Gut Check, you will learn the following:
- The traits of a sponsorship program that offers true marketing value to corporate partners.
- The questions to evaluate your readiness for sponsorship fundraising.
- Tactics to get you ready for sponsorship.
- Tactics to get your organization ready for sponsorship.