In many charitable organizations there are more funding needs than there is fundraising capacity. When this occurs, a process of case clearance must be used. Case clearance identifies the ideal combination of project priorities, diversity and appeal. The Pitcher Group can assist you with this review process. In larger organizations, we can help broker which projects become part of a formal campaign, which become part of a stretch goal initiative and which should be deferred until the next campaign. Finally, as part of an appraisal process, we can test a short list of potential case items with prospective donors and volunteers to determine which garner the most support.
Developing a list of items to be funded is merely the first step in the case development process. It is also important to detail — the need for each case item; examples of the impact on individual people; how your organization is well-suited to address the need, the plan to meet the need; and the funds required. Case development is often more than just a writing exercise. Developing the rational for case items can require research and planning. Once all the case items have been developed, a case statement should be drafted. The case statement is the foundation for all fundraising communications, promotional materials and solicitation tools. The Pitcher Group can direct all aspects of case development. We can provide the strategic insights and writing skills to ensure your fundraising efforts have the best possible start.
Recognition and Naming Plans
Even donors whose primary motivation is philanthropic respond positively to thoughtful recognition programs and naming opportunities. As such, creative stewardship initiatives can help you raise more money immediately. Furthermore, your current donors are your best future prospects. So, recognition programs help you raise more money over time. Thanks in large part to our sponsorship work, the Pitcher Group team is highly effective at creating recognition programs and naming plans. We even have a proven track record designing programs that have created dramatic new funding opportunities. Our creativity will help you raise more money.
It can be difficult to know how much cultivation you need to do before soliciting a gift. Fundraising organizations often ask too early in the solicitation cycle resulting in being turned down by donors. Likewise, with donors sometimes taking months to reach decisions, knowing if you and your team are making enough progress to achieve your fundraising goals on time can be a challenge. In this case, fundraising organizations sometimes respond too late to adjust their strategy in time. A Moves Management and Solicitation Pipeline system can help you address both of these challenges. Moves management identifies how far each prospect is in the solicitation cycle and identifies tasks for moving prospects each step of the way from initial contact to final decision. A solicitation pipeline takes that request cycle information, and calculates your overall probable results to let you know in advance whether you are likely to achieve your goals. The Pitcher Group can help you develop a moves management and solicitation pipeline system tailored to your organization.
Fundraising campaigns can be challenging projects both for the difficulty in raising large amounts of money and for the number of tasks that must be completed to achieve success. A comprehensive campaign plan details both the overall strategies and individual tasks that provide a roadmap to reaching your financial goals. The Pitcher Group can layout the divisions and stages of activity required to meet your specific fundraising circumstances. Our campaign plans are designed to be active reference tools that underpin your success.