The Journal

The Journal

Online Donations: 17 Website Fundraising Tips

The odds say that your charity's website donations are not what they could be.  To maximize your online fundraising potential, your website needs to use a variety of proven money earning techniques.   Most charity websites only achieve a fraction of these strategies.  Put these 17 tips in action and will supercharge your fundraising [...]

What a Donor or Sponsor Wants to Know

Your Cause as Investment Opportunity Whether you use brochures, videos, personalized proposals, telemarketing scripts, solicitations letters, newsletters, social media or all of the above, potential donors and sponsors to your cause typically want to know specific information about you before contributing.  Donations and sponsorships are investments. Unlike investing in stocks or other financial vehicles, investing [...]

Fundraising and Your Board: Three Options

NOTE: The following article was written as a complement to a presentation for the London and Region Fund Raising Executives Conference on May 30, 2013.  A copy of the PowerPoint presentation for that session can be found on SlideShark.   The Joy of Working with Boards "We don't have anyone on our board that is [...]

Are You Serving Sponsors Logo Soup?

We have all seen it -- the poster, sign, or brochure that lists a dizzying array of an organization's sponsors or donors. Often, larger contributors will get the benefit of being at the top of the list thanks to the time-honoured Gold, Silver and Bronze designations. If an organization is successful enough and secures many [...]

Six Reasons Donors Give Away Their Money

Ask a group of average people why wealthy people donate their money and the number one reason you are likely to hear is that the donors receive a tax write-off.  You hear this answer despite the fact that rarely does someone receive a net financial gain from giving money away.  Even if you get half [...]

Game Mechanics Can Change the World

For years, charities have been providing incentives to donors. My first recollection of this was the boy scout apple. Next came the $60 This Old House coffee cup on PBS television. More recently, pledge-based events like runs and walks have offered t-shirts, jackets and even things like televisions if individuals achieve particular fundraising targets. Meanwhile, [...]

Crowdsourcing & Gamifying Charity

If you could change someone's life by lending them $25 would you do it? What if someone else was working with the borrower to make sure you got repaid?  What if that $25 not only helped the recipient, but helped her send her children to school?   Well that's the opportunity you have with people [...]

Peer Fundraising is on the Rise

Several years ago, I had the honour of working with UNICEF Canada to develop sponsorship properties for it's then new Trick or Treat for UNICEF program. I will never forget having our first client meeting where I learned for the first time that they were ending their Halloween coin collection program. To many Canadians (and [...]

Why Companies Will Sponsor You

Real sponsorship (versus charitable giving presented as sponsorship) is a marketing partnership. Most companies and organizations fund sponsorship from marketing budgets and must evaluate sponsorship against other promotional opportunities. There are six reasons that companies will choose to support your organization with these type of partnership. If you understand their potential motivations, you can be [...]

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